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Media Relations for AdventureWomen
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Press & Publicity
AdventureWomen has been featured in numerous general interest, travel, and women’s publications, magazine and newspaper articles, and travel books, since the company was launched in 1982.
To see our latest press release, click here:
>Latest Press Release
Recent coverage includes:
February 2010
Better Homes and Gardens Magazine
In an article entitled “Two for the road – make a mother-daughter getaway the trip of two lifetimes,” AdventureWomen participants Mary Alice Wilson and her daughter, Laurakay Louke talked about traveling together. AdventureWomen’s Montana Guest Ranch adventure was also highlighted.
January 24, 2010
The Los Angeles Times and the Chicago Tribune Newspapers
Featured in their Travel Sections was AdventureWomen’s Big Sky and Yellowstone Hiking trip for July 24 – 30, 2010.
December 2009
Travel with a Challenge Web Magazine
AdventureWomen's Vietnam Cultural and Humanitarian Adventure and optional Cambodia extension was spotlighted, along with some of Susan Eckert's photos, in the December/January TravelWatch newsletter.
> Read the Article
October 2009
AARP.org
Peter Greenburg included AdventureWomen in an article about single travlers.
September 2009
About.com
In Alison's Culinary Travel Blog, AdventureWomen's Swiss Hiking trip was featured for the activity and the great food.
April 2009
MSNBC.com
AdventureWomen was mentioned in the "Tips for Femal Travelers" section.
Spring 2009
Real Authentic Women (RAW) Magazine
AdventureWomen was highlighted in the Travel and Adventure section of the magazine.
October 2008
Travel 50 and Beyond Magazine
AdventureWomen and Susan Eckert's pictures were featured in an article called "Girlfriend Getaways - Women-only trips become a booming trend in travel."
The Minneapolis Star Tribune, and the Cleveland Plain Dealer
AdventureWomen was featured in articles about traveling with gal pals and information on travel for single women.
September 2008
The Tennessean
The lead story in the Sunday Travel section featured AdventureWomen and Susan Eckert's photos in an article called "Girlfirends get away without the guys."
December 2, 2007
The New York Times: Practical Traveler
In an article "One Is No Longer the Loneliest Number," by Michelle Higgins, AdventureWomen participant Sue Blough talks about traveling solo with AdventureWomen.
> Read the Article
October 2007
NBC's TODAY Show
AdventureWomen's Montana Downhill Ski Clinic was featured on NBC's TODAY Show in the TODAY'S TRAVEL segment, "Singles getaways: Best places to travel solo."
> See the video
October 2007
Ellen Degeneres Show and AOL
In an online article, "Great Girlfriends' Getaways," AdventureWomen's Montana Downhill Ski Clinic is highlighted as a trip "for those who like to do more than loaf around and get their piña colada on."
September 2007
Forbes Traveler Online
AdventureWomen and AdventureWomen participants Sandy Carlyon and Camilla Nielsen are interviewed for the online story "Top Adventures for Alpha Females."
> Read the article
May 2007
Women's Day Magazine
In the article "Where the Girls Are: Unusual ideas for women-only vacations," by Paula Spencer, Susan Eckert is featured: "Ten or 20 years ago, people used to ask my clients, 'What's wrong with your marriage?' when they traveled on women-only adventures," recalls Susan Eckert, founder of AdventureWomen, a tour company in Bozeman, Montana. "Now it's seen as a really healthy thing to do."
AdventureWomen's Montana Glacier Hiking trip was also featured and Susan was quoted as saying, "Now women traveling together want adventure by day but good wine and a nice bed at night. It's a softer kind of adventure travel [than when we used to carry our canoes over our heads and pitch tents at night]."
April 2007
Discovery Travel Channel.com
AdventureWomen's Yunnan, China and Tibet trip is featured in an online article, "Go Now! 5 Endangered Journeys." It says, "Check out AdventureWomen's women-only journey from Yunnan's UNESCO-protected city of Lijiang (where the indigenous Naxi people are ruled by women!) to Tibet, with its own threatened culture hanging precariously in the balance."
> Read the article
April 2007
Transitions Abroad Magazine
AdventureWomen was selected in the annual "Best in Travel Class - 2007" as a company at the top of its field in the following areas:
- provides knowledgeable guides who offer excellent interpretation and interactive experiences;
- manages their business with environmental sensitivity;
- creates culturally respectful trips that provide for cultural exchange;
- maintains small group size;
- creates opportunities for authentic interactions.
April 2007
www.suite101.com
AdventureWomen is the featured company in the article "All-Female Adventures in Montana," written by Grace Lichtenstein, which features the Montana Guest Ranch and Hiking Glacier National Park.
> See the full article
March 2007
Yahoo Finance
Laura Rowley's column "Money and Happiness" appears every Friday on Yahoo! Finance. In her March 16 column she mentions AdventureWomen in the context of her story: "The veteran of the adventure travel business is Susan Eckert, who started running Adventure Women Inc. in 1982. 'I had no competition 25 years ago...' she says."
> Here's the full article
50 Best Girlfriend Getaways, Marybeth Bond
AdventureWomen and many AdventureWomen participants are featured in interviews and sidebars throughout many sections of this book.
Prime Time Women: How to Woo and Win the Target Market's Golden Bulls-Eye. Insights, Ideas, and Best Practices for Marketing to Prime Time Women (50-70), Marti Barletta.
AdventureWomen was used in the book to illustrate how the company has been a pioneer in recognizing the power of the women's market, and to illuminate that today's Prime Time Women are the drivers behind the fastest growing trend in the travel industry, "soft adventure" travel.
"...and let's not forget [AdventureWomen, Inc], the grande dame of them all. It was founded almost 25 years ago by Susan Eckert and is geared toward active women over 30. It is truly a Prime Time Woman's company, as evidenced by the quote of one traveler: "It is impossible to explain just how this experience has made me feel, except to say that I found the true "me" again." Its advertising and marketing showcase PrimeTime Women having fun together."
August 2006
SmarterTravel.com
AdventureWomen was featured in a story about the top women-only vacations for adventurous gals.
May-June 2006
Healing Lifestyles & Spas Magazine
Features AdventureWomen in an article called "Where the Girls Go."
April 2006
Her Sports Magazine
AdventureWomen's Sonoran Desert Hike was featured in the magazine's "Trips and Tips" section.
October 2005
Travel & Leisure Magazine
AdventureWomen's 2006 Bhutan trip was featured in the "T + L 2005 Women's Travel Special"
September 2005
Prevention Magazine
AdventureWomen participant Marian Hammond was featured in the "Triumph" insert sent to magazine subscribers in an article entitled "It's never too late. For Marian Hammond, midlife meant transforming herself, one conquest at a time."
Frommer's Montana & Wyoming, 4th Edition, includes AdventureWomen!
"Founded in 1982 and the first of its kind, AdventureWomen offers customized trips to just about anywhere in the world for 'women born to be wild,' age 30 and older... ."
April 29, 2005
USA TODAY
AdventureWomen's 23 years in the business was featured (...women-only jaunts are a sizzling travel-industry trend") in the April 29 weekend edition of the Life: Destinations and Diversions section. The Cover Story was "Where the Boys Aren't: All-girl Getaways Make a Splash." You go girls!
January, 2004
TravelSmart, the oldest consumer travel newsletter in the country:
"Founder Susan Eckert's vacations are the best among those designed for women only—well organized and value packed."
July, 2003
The Costco Connection Magazine
"Eckert, now in her 22nd year of business, has dedicated her career to creating adventures that are physically challenging, culturally enriching, and great fun for women."
October, 2003
Runner's World
"Most of us would love to spend more quality time with our sisters, moms, daughters, and girlfriends, but the daily responsibilities of work and home often get in the way. AdventureWomen, Inc. offeres a unique solution: women-only adventure vacations to out-of-the-ordinary destinations around the globe."
A complete list of press clips prior to 2003 are available upon request.
Book Mentions:
50 Best Girlfriend Getaways, Marybeth Bond
Prime Time Women: How to Woo and Win the Target Market's Golden Bulls-Eye. Insights, Ideas, and Best Practices for Marketing to Prime Time Women (50-70), Marti Barletta
500 Best USA Vacations, Vacation Publications, edited by R. Alan Fox
Active Women Vacation Guide, Evelyne Kaye
Adventures In Good Company, Thalia Zepatos
Equal Play, Peggy O’Neil
EVEolution, Faith Popcorn
Gutsy Women, Mary Beth Bond
The Seasoned Traveler, Marcia Schnedler
The Single Woman's Travel Guide, Doris Walfield
Solo Traveler, Tales and Tips for Great Trips, Lea Lane
Travel and Learn, Evelyne Kaye
Traveling Solo, Eleanor Berman
Unbelievably Good Deals and Great Adventures that You Absolutely Can't Get Unless You're Over 50, Joan Rattner Heilman
Magazine and Newsprint Coverage:
Adventure West Business Magazine
American Woman Road and Travel
Arizona Republic
Atlanta Journal-Constitution
Baltimore Sun
British Vogue Magazine
Business Start-Ups Magazine
Chicago Magazine
Chicago Sun-Times
Cincinnati Inquirer
Cleveland Plain Dealer
Cooking Light Magazine
Cosmopolitan Magazine
Costco Connection Magazine
Cowboys and Indians Magazine
Dallas Morning News
Denver Post
Des Moines Register
Eco-Traveler Magazine
Essence Magazine
Family Money Magazine
First For Women
Fitness Magazine
Harper's Bazaar
Health Magazine
Houston Chronicle
In Shape
Indianapolis Star
Lexington Herald-Leader
Living Fit Magazine
Los Angeles Daily News
Martha Stewart Living Magazine
McCall's Magazine
Miami Herald
Mountain Living Magazine
Nashville Tennessean
National Geographic Adventure Magazine
National Geographic Adventurer
New Choices Magazine
New York Times
Newsday
Newsday, N.Y.
Omaha World Herald
Orlando Sentinel
Outside Magazine
Parade Magazine
Pittsburg Post Gazette
Portland Oregonian
Prevention Magazine
Raleigh News & Observer
Real Authentic Women (RAW)
Runner's World Magazine
Salon Magazine
Salt Lake Magazine
San Diego Union Tribune
San Francisco Chronicle
Season's Magazine
Seattle Times
Self Magazine
Shape Magazine
Sunset Magazine
Sunset Magazine
The Chicago Tribune
The New York Times
The Tennessean
Toronto Star
Travel 50 and Beyond Magazine
Travel Smart Newsletter
USA Today
Vacations Magazine
Vancouver Sun
Walking Magazine
Washington Post
Westways Magazine
Women's Day Magazine
Working Woman Magazine
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